Measuring ROI: Tracking Who Actually Clicks Your Links

I handed out 50 cards at the event." Great - but how many of those people actually looked at your portfolio? With paper cards, you have no idea. With TapMo, you have data.

The Metrics That Matter

Log into your TapMo dashboard to see:

• Total Views: How many times your card was scanned.
• Link Clicks: Which buttons are they clicking? (e.g., Are they clicking "Instagram" more than "LinkedIn"?).
• Save Contact: The holy grail. This tells you how many people actually saved your number.

Calculating ROI (Return on Investment)

If you buy a TapMo card for ₹1,999 and it helps you land one client worth ₹50,000, your ROI is massive. Compare this to paper cards: You spend ₹2,000 a year on printing, but you have zero data on whether they work.

A/B Testing

Use the data to improve. If no one is clicking your "Website" link, maybe move it to the top or change the button text to something catchy like "See Our Work."

Stop guessing. Start tracking. Data-driven networking is how you win in 2026.